Step 1: Grab Attention
The easiest way to grab someone's attention in a sales letter is to shock, awe or surprise them. If the introduction is different than most other pieces of communication received, it'll have a better chance of being read. Try a business-related quote from a famous person or a never-before-disclosed detail regarding the business, service or product to get started.
Sample Sales Letter Step 2: Demonstrate a Need
In order to make a sale, the person reading the business sales letter needs to see why they need the product or service being sold. The way to do it? Demonstrate a need. As an example for this sales letter template, imagine an errand business as the company trying to sell something. What need could a customer have for an errand service? Time. Therefore, discussing in the second part of this sales letter how people are generally strapped for time would be a good move, because its demonstrating a need that requires filling. How will the target market get more time? They'd have to read on to the third part of the sales letter to find out.
Sample Sales Letter Step 3: Show a Solution
Proving how the client will solve their dilemma is now as easy as explaining what the business in question does, how it fills the need, and that it does it better than the competition. Going back to the errand business example, in this case the business letter could explain how getting someone else to make appointments, get groceries, or other related tasks would save them the headache of having to do it themselves. If there are customer testimonials that support this claim, even better.
Sample Sales Letter Step 4: Call To Action
The last, and probably most important step in this sales letter example is the call to action, which is nothing more than telling the customer what it is they need to do next to solve their problem. In most sales letters, this looks something like, "Call us now," or, "Visit our website today," or in the case of a service-based business, "If [business XYZ] can be of assistance, do not hesitate to call."
